It’s no secret that campaign ads often use stock footage and can get burned with it — such as was the case with Jeb Bush — and now a stock art firm put together its own mock campaign ad that largely features stock images.
Much like most campaign ads, it’s very light on facts but unlike most campaign ads, it’s one of the most brutally honest ones you’ll see during the 2016 election cycle.
The ad from Dissolve was first flagged by The Washington Post.
“Hello, it’s me. Candidate for president,” the ad starts out. “A person with a face. A person whose hand gestures definitely are not weird.”
It then cuts to sepia-toned photos, which the generic candidate says are there because his advisers say it’s “proof of his human origins.”
Incredibly, it hits on all of the familiar scenes from traditional campaign ads, such as lens flares.
There are sparks, too.
“Machines spark in the foreground when I tour one of the few remaining places where they manufacture things,” the ad says.
It also touches on racism, while talking about the important roles diners and cafes play in elections.
“(It) makes white people feel safe and full,” the ad says. “But I’m not racist. Here’s a Hispanic family who doesn’t mind being associated with me.”
And what about the older voters planning their retirement?
“Thank God they’re still alive to vote,” the ad says.
But then it completely nails a recurring theme that’s been playing out for years in both campaign ads and stump speeches.
“My record shows that I can construct a narrative by keeping the details pretty vague,” the generic candidate says. “Families, the economy, faith and education are all things I’ve addressed in non-specific ways.”
This isn’t the first time we’ve seen a completely fake yet completely honest campaign ad. In September, Represent.Us, a nonprofit group on a mission to stop corruption in politics and get campaign finance reform, rolled out “Honest” Gil Fulbright.
In that ad, he proclaimed “a dramatic camera angle can make me look like a president.”