Beyoncé breaks things.
She broke the record for the highest number of tweets per second when she announced her pregnancy at MTV’s Video Music Awards back in 2011. She broke the Internet when she dropped her surprise, self-titled album in 2013. She broke the record for the fastest-selling album on iTunes with its release, both in the U.S. and around the world.
With the release of the single “Formation” on Saturday, Beyoncé broke something new and wholly unexpected: sales for Red Lobster.
The anthem to blackness features a verse about Beyoncé’s star power, her ability to “get your song played on the radio station.” She also notes provocatively that if her man pleasures her right, she’ll take him to eat at Red Lobster “cause I slay.”
The result of this name drop? Red Lobster sales were up 33 percent on Sunday over the previous year, CNN Money reported. Red Lobster spokesperson Erica Ettori told CNN the brand “was mentioned on Twitter 42,000 times in a single hour” and trended for its first time, another broken record.
Another message in the video pointed to ending police brutality. “Stop shooting us” is spray-painted on a wall. In another scene, a black boy dances in front of a row of white policemen in riot gear, who put their hands up in a “don’t shoot” gesture. Then, at the end of the video, there’s Beyoncé, laying on top of a New Orleans police cruiser, which is enveloped by a flood of water, an overt reference to Hurricane Katrina. It appears that what she wants to break is a pattern of police violence against the black community.
After the video’s release, Beyoncé announced an upcoming world tour (sure to generate more broken records). As the Detroit Free Press reported, she’ll also be partnering with fans to raise money for the Community Foundation of Greater Flint, in an effort to help local children affected by the water crisis.
With her wealth of capital and her growing philanthropy, she might just be a “black Bill Gates in the making.”